We wear our uniform with pride and see it as symbolic of what we represent – working together, showing respect and demonstrating excellence.

We are a school with smartly-dressed students whose ties are done to the correct length and where you won’t see a child wear trainers. We live our values by how we wear our uniform and we are preparing students for their future opportunities: an excellent first impression in an interview for university or their chosen career.

Our policy is here: https://www.jewelleryquarter.academy/wp-content/uploads/2021/08/JQAUniformandEquipmentPolicyJuly2021.pdf 

Buying Uniform For Your Child

Our branded uniform is available online here: https://www.clivemark.co.uk/schools/j/jewellery-quater-academy.html 
and https://www.crestedschoolwear.co.uk/product-category/schools/j-l/jewellery_quarter_academy/ 


Blazer and Tie
Navy Blue Blazer*
Embroidered Badge*
Navy Blue and Gold Tie*
Pale Blue Shirt
Mid Grey Trousers / Skirt
Plain Black Shoes (laced, velcro or slips on)

PE Kit

Navy and Blue Polo Top*, Navy Blue Shorts* or Track Pants, Akoa PE socks

* Our navy blue blazer with embroidered badge along with the JQ Academy PE kit can be purchased from Clive Mark Schoolwear in Small Heath or Sheldon or online here.

You can purchase pale blue school shirts, mid-grey trousers and skirts and black shoes from any shop.

The Smallprint – Details Matter

Can we please remind you when buying new uniform that:

  • Blazers must be navy blue and not tailored or with any decoration.
  • Skirts must be knee length and not ‘bodycon’ or ‘fitted.’
  • Trousers should be mid-grey and not skin tight.
  • Shoes must be black and not in a trainer style.

We do not engage in discussion about what is and what is not acceptable. Unlike other schools we do not publish photographs of acceptable trainers and unacceptable trainers. We expect everyone to respect the spirit of the rules, not to try subterfuge and find a loophole. If you are the sort of person who wants to push the boundaries in terms of lowering standards then sorry, this is not the school for you! We expect parents and carers to support the school by knowing and meeting these expectations in relation to ensuring their child is ready and prepared for school.

If you have any concerns over uniform then please contact your son/daughter’s Head of Year.

Our rule of thumb is that if you are in doubt, there is no doubt: if you are not sure it’s right, it’s not right.

If you do not know if a shoe is a shoe or a trainer then it is not a shoe! We expect that all students wear shoes, laced or slip on and that they are unable to be mistaken for trainers.  We don’t want parents and carers to spend a fortune on expensive branded footwear for it not to be in line with the school rules when you could have saved money by buying standard black shoes like the rest of our students.

We all dress the same to show that we are part of the same school, the same community and that we work together and collaborate. Our dress code is meant to reduce issues of discrimination and to build unity: everyone dresses the same regardless of background. Being part of JQA and living our CORE values are what unite us.